Chris White & Marco Odukoya founded WhiteMarc in 2014. Born and raised in London, the diversity of cultures clashing throughout the city directly affect the brand’s street aesthetic today. They focus on form, fit and function, channelling their creativity through streetwear, inspired by a combination of utility and punk-skate perspectives. The brand’s canvas serves as a reflection of the distinctive fusion within today’s youth-eccentric driven society, shaping the future in luxury streetwear.